Saturday, February 22, 2014

What a niche!

I want to showcase what it means to service a niche market - true entrepreneurism!

This Girl Scout had a brilliant marketing scheme that was well executed.

http://www.huffingtonpost.com/2014/02/20/girl-scout-cookies-marijuana_n_4825080.html


She found a need - the munchies.  She found a market solution - Thin Mints sold in front of a medical marijuana dispensary in San Francisco.  She sold 117 boxes of cookies in only 2 hours!

We all need to find a perfect niche - the best way to do that is to be innovative and act on those rare opportunities when they jump out at us.

What's your niche?



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2 comments:

  1. UnknownFebruary 23, 2014 at 2:59 PM

    I wish I knew! Good post!

    ReplyDelete
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