Thursday, February 27, 2014

The name

 The name
I'm not a parent so I've never had the serious responsibility of naming a child.  I have thought about what I might have named my child - at one point, I really liked Mary Kyle and Nigel.  I have thought about how the name could be messed with as a kid grows up - insulting nicknames, what the initials spell, association with infamous characters with the same name and other nasty notations.

Naming a business is serious, as well.  Certainly not as serious as naming your child but still a challenge.  Should the location be represented?  Should the owners' name be included?  Should the name indicate what the business does?  Or should a name be a made-up word (think Google)?

What organizational form are you going to use?  Limited Liability Company (LLC), Corporation, Partnership or Sole Proprietorship?  Do you understand the advantages and disadvantages of each?  If not, do some research or ask West Ventures LLC for some guidance.

Think about how your brand may be defined from or around your name.

 Once you have a couple ideas, you have to vet the names.  Do some internet searches - maybe someone somewhere is using YOUR idea already - darn it!  Go to an internet domain name vendor - like GoDaddy and search to see if the domain name is available in any form.  Go to your state's website where you would register your business.  (In Wisconsin, it is the Department of Financial Institutions.)  On these sites, you can do searches to see if your chosen name is being used by another organization.

After you've done all of this research, ask some trusted friends what they think.

Some cultures perform naming ceremonies this truly demonstrates the importance of a name.  So don't rush through this step in the development of your new venture!

Tuesday, February 25, 2014


We all have stress... maybe be not all of us and not all of the time - but it happens!  How we react to it is usually all we can control - I haven't figured out a way to make it go away.

Here's a Ted Talk that gave me a hopeful message about stress.

Come and get me, oxytocin!

Saturday, February 22, 2014

What a niche!

I want to showcase what it means to service a niche market - true entrepreneurism!

This Girl Scout had a brilliant marketing scheme that was well executed.

She found a need - the munchies.  She found a market solution - Thin Mints sold in front of a medical marijuana dispensary in San Francisco.  She sold 117 boxes of cookies in only 2 hours!

We all need to find a perfect niche - the best way to do that is to be innovative and act on those rare opportunities when they jump out at us.

What's your niche?

Friday, February 21, 2014

When we were kids

When we were kids were often asked "What do you want to be when you grown-up?".  Our answers varied but I'll bet most of us didn't adamantly say ENTREPRENEUR (if we even could say that word).  I sure didn't - I wanted to be a social worker and then, later, an accountant like my dad.  I had no idea what an accountant did, except go to a nice office and stay there for very long hours.  Strange how that appealed to me...

After many years of working for others, I decided it was time to try something completely different  - go out on my own - be my own boss- hang my shingle - to become an entrepreneur!  So here I am learning to blog, so I can develope my business using social media.  I need to reach bunches of companies that want accounting and bookkeeping services.

West Ventures LLC is open for business and I am ready to tackle new challenges.